دانلود رایگان پرسشنامه تمایل به خرید مجدد – داس ۲۰۱۳

منابع:

Das Gopal (2013). Linkages of retailer personality, perceived quality and purchase intention with retailer loyalty: A study of Indian non-food retailing. Journal of Retailing and Consumer Services.

Kotler, P. (2000(. Marketing Management: Analysis, Planning, Implementation, and Control. Prentice-Hall, Upper Saddle River, NJ.

Luo, M.M., Chen, J .S. Chin, R. K. H., Liu, C. C., (2011). An examination of the effects of virtual experiential marketing on online customer intentions and loyalty. Serv. Ind. J. 31 (13), 2163–۲۱۹۱٫