دانلود رایگان پرسشنامه بازاریابی دهان به دهان لام (۲۰۰۹)

منابع:

Bush, Victoria D., Bush, Alan J., Clark, Paul., and Bush, Robert P. 2005, » Girl power and word-of-Mouth Behavior in the flourishing sports market«, Journal of consumer Marketing, Vol. 22 No. 5.

Lam Desmond, Lee, Alvin, Mizerski, Richard , (2009), “The Effects of Cultural Values in Word-of-Mouth Communication”, Journal of International Marketing, Vol. 17, No. 3, 2009, pp. 55–۷۰٫